:root {
  --paper: #f2efe8;
  --ink: #171714;
  --muted: #6c6a63;
  --line: #c9c5ba;
  --white: #fbfaf6;
  --signal: #d8472f;
  --dark: #242825;
  --max: 1180px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  font-size: 16px;
  line-height: 1.55;
}

a { color: inherit; }

.site-header,
main,
footer {
  width: min(calc(100% - 40px), var(--max));
  margin-inline: auto;
}

.site-header {
  min-height: 76px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid var(--line);
}

.wordmark {
  font-size: 13px;
  font-weight: 750;
  letter-spacing: .11em;
  text-decoration: none;
  text-transform: uppercase;
}

nav { display: flex; gap: 28px; }

nav a {
  color: var(--muted);
  font-size: 13px;
  text-decoration: none;
}

nav a:hover,
nav a:focus-visible { color: var(--ink); }

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(300px, .65fr);
  gap: clamp(48px, 8vw, 110px);
  align-items: end;
  padding: 88px 0 72px;
}

.eyebrow,
.section-index,
.sample-kicker {
  margin: 0 0 22px;
  color: var(--signal);
  font-size: 12px;
  font-weight: 750;
  letter-spacing: .13em;
  text-transform: uppercase;
}

h1,
h2,
h3,
p { margin-top: 0; }

h1,
h2 {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 500;
  letter-spacing: -.035em;
}

h1 {
  max-width: 850px;
  margin-bottom: 30px;
  font-size: clamp(52px, 6.7vw, 92px);
  line-height: .97;
}

h2 {
  max-width: 700px;
  margin-bottom: 24px;
  font-size: clamp(38px, 5vw, 66px);
  line-height: 1.02;
}

h3 {
  margin-bottom: 10px;
  font-size: 19px;
  line-height: 1.25;
}

.lede {
  max-width: 690px;
  margin-bottom: 34px;
  color: #3f3e39;
  font-size: clamp(19px, 2vw, 24px);
  line-height: 1.5;
}

.offer-line {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 28px;
  padding: 17px 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  color: var(--muted);
  font-size: 14px;
}

.offer-line strong { color: var(--ink); }

.primary-action {
  display: inline-flex;
  gap: 16px;
  align-items: center;
  margin-top: 34px;
  padding-bottom: 5px;
  border-bottom: 2px solid var(--ink);
  font-weight: 700;
  text-decoration: none;
}

.portrait-card { margin: 0; }

.portrait-card img {
  display: block;
  width: 100%;
  aspect-ratio: 1 / 1;
  object-fit: cover;
  filter: saturate(.88) contrast(1.02);
}

.portrait-card figcaption {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  padding-top: 12px;
  color: var(--muted);
  font-size: 12px;
}

.portrait-card figcaption strong { color: var(--ink); }

.proof-strip {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.proof-strip p {
  margin: 0;
  padding: 18px 10px;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .04em;
  text-align: center;
  text-transform: uppercase;
}

.proof-strip p + p { border-left: 1px solid var(--line); }

.section { padding: 110px 0; border-bottom: 1px solid var(--line); }

.two-col {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  gap: clamp(48px, 8vw, 110px);
}

.deliverable-list article {
  display: grid;
  grid-template-columns: 42px 150px 1fr;
  gap: 18px;
  padding: 24px 0;
  border-top: 1px solid var(--line);
}

.deliverable-list article > span {
  color: var(--signal);
  font-size: 12px;
  font-weight: 750;
}

.deliverable-list p { margin-bottom: 0; color: var(--muted); }

.section-heading {
  display: flex;
  justify-content: space-between;
  gap: 48px;
  align-items: end;
  margin-bottom: 48px;
}

.section-heading > p { max-width: 390px; color: var(--muted); }

.sample-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }

.sample-card {
  min-height: 410px;
  display: flex;
  flex-direction: column;
  padding: clamp(28px, 5vw, 58px);
  background: var(--white);
  border: 1px solid var(--line);
}

.sample-card h3 {
  max-width: 520px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(31px, 4vw, 50px);
  font-weight: 500;
  letter-spacing: -.025em;
}

.sample-card > p:not(.sample-kicker) { max-width: 520px; color: var(--muted); }

.sample-card a {
  margin-top: auto;
  font-weight: 700;
  text-decoration-thickness: 1px;
  text-underline-offset: 5px;
}

.sample-card-dark { background: var(--dark); color: var(--white); border-color: var(--dark); }

.sample-card-dark > p:not(.sample-kicker) { color: #bfc3bc; }

.scope {
  display: grid;
  grid-template-columns: .8fr 1.2fr;
  gap: clamp(48px, 8vw, 110px);
}

.scope-columns { display: grid; grid-template-columns: 1fr 1fr; gap: 42px; }

.scope-columns h3 { padding-bottom: 14px; border-bottom: 1px solid var(--ink); }

ul { margin: 0; padding: 0; list-style: none; }

li { padding: 10px 0; border-bottom: 1px solid var(--line); color: var(--muted); }

.closing { padding: 120px 0 130px; }

.closing h2 { max-width: 900px; }

.closing > p:last-child { max-width: 670px; color: var(--muted); font-size: 18px; }

footer {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding: 26px 0 38px;
  border-top: 1px solid var(--ink);
  color: var(--muted);
  font-size: 12px;
}

footer p { margin: 0; }

@media (max-width: 820px) {
  .site-header nav { display: none; }
  .hero,
  .two-col,
  .scope { grid-template-columns: 1fr; }
  .hero { padding-top: 60px; }
  .portrait-card { max-width: 460px; }
  .proof-strip { grid-template-columns: 1fr 1fr; }
  .proof-strip p:nth-child(3) { border-left: 0; border-top: 1px solid var(--line); }
  .proof-strip p:nth-child(4) { border-top: 1px solid var(--line); }
  .section-heading { display: block; }
  .sample-grid { grid-template-columns: 1fr; }
}

@media (max-width: 560px) {
  .site-header,
  main,
  footer { width: min(calc(100% - 24px), var(--max)); }
  h1 { font-size: 48px; }
  .section { padding: 78px 0; }
  .deliverable-list article { grid-template-columns: 34px 1fr; }
  .deliverable-list article p { grid-column: 2; }
  .scope-columns { grid-template-columns: 1fr; }
  .sample-card { min-height: 360px; }
  footer { display: block; }
  footer p + p { margin-top: 6px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}